Volume 001
A.O.G — All On God. A modern, faith-driven streetwear system built on Paper & Ink. Heavy on restraint. Loud where it counts.
Mission
Built
for Truth
Mission
Woven
in Faith
Mission
All
On God
The A.O.G mission is the anchor for every product, image, and word we release. Wear it as a statement of conviction — not just a label.
Primary · Deep on Paper
A.O.G
Surface · Deep on Putty
A.O.G
Inverted · Paper on Deep
A.O.G
Wordmark
A.O.G
Space Grotesk Bold, uppercase, dots preserved. Letterspacing –0.02em.
Full name
ALL
ON
GOD
Stacked lockup for editorial, tags and back-of-tee prints.
Monogram
✟
Cross glyph as chest print, favicon, and hangtag stamp.
Keep clear space equal to the height of the 'A' on all sides.
Don't stretch, outline, gradient-fill, or rotate the wordmark.
Paper
Background
#F5F3EE
--paper
Putty
Surface / Muted
#E8E4DD
--putty
Ink
Text / Accent
#2D2D2D
--ink
Deep
Primary / Foreground
#0D0D0D
--deep
Paper & Ink is the entire palette. Product photography, gold hardware and denim washes are the only permitted color moments — always as image, never as UI.
Display · Space Grotesk
Aa
I can do all things through Him.
Weights · 500 / 600 / 700
Case · UPPER for labels, sentence for display
Tracking · –0.02em display, 0.3em micro-labels
Body · DM Sans
Aa
A.O.G clothing, original graphics and modern silhouettes. A complete visual identity rooted in faith, created with purpose and worn with intention.
Weights · 400 / 500 / 700
Line height · 1.5 body, 1.2 headings
Min size · 12px labels, 14px body
Display XL
96 / 88
Display
52 / 96
H2
32 / 40
Micro
10 / 14 · 0.3em
Anchor the wordmark to a corner or the optical center of a spread.
Pair with product imagery and negative space — let the paper breathe.
Use the cross glyph as a divider between statements in marquees and tags.
Don't place the wordmark on busy backgrounds without a Paper or Deep plate.
Don't recolor. Deep, Ink, or Paper only. No gradients, no glows.
Don't drop the periods. It is A.O.G — not AOG.
Grounded.
Speak from conviction, not hype.
Modern.
Short lines. Clean cuts. No filler.
Reverent.
Scripture is the anchor, never decoration.